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Home Page / Interviews / / JINKO Solar / Jinko Solar goes South America - Interview with Arturo Herrero, CMO at Jinko Solar

Jinko Solar goes South America - Interview with Arturo Herrero, CMO at Jinko Solar

back Category: Interviews   Countries updates   Channel: JINKO Solar Enersolar 2011 Date: 2011/11/24

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Arturo Herrero, CMO at Jinko Solar speaks about his recent visit in South America. He tells us about the most attractive markets there and Jinko's plans related to them.

Jinko Solar has announced that it has received Brazil?s National Institute of Metrology, Quality and Technology (Inmetro) certification for photovoltaic (PV) systems, a prerequisite for companies wanting to sell products in Brazil.
The accreditation program aims to support Brazilian enterprises by improving the quality of goods and services. In February 2002, Inmetro established a working group for PV systems, named GT-FOT (Grupo de Trabalho de Sistemas Fotovoltaicos) in order to implement standards for certifying PV systems and their components. This program represented a joint agreement between Inmetro and ABEER ? the Brazilian Association of Renewable Energy and Energy Efficiency Companies.

More about Jinko Solar

JinkoSolar Holding Co., Ltd. is a fast-growing, vertically integrated solar power product manufacturer with cost efficient operations based in Jiangxi Province and Zhejiang Province in China and sales and marketing offices in Shanghai, China, Munich, Germany, San Francisco, U.S., Bologna, Italy, Montpellier, France and Zug. Switzerland. JinkoSolar has built a vertically integrated solar product value chain with an integrated annual capacity of 1.1 GW each for silicon ingots, wafers, solar cells and solar modules as of June 30, 2011, and plans to expand its annual capacity to 1.5GW each for silicon wafers, solar cells and solar modules by end of 2011. JinkoSolar distributes its photovoltaic products to a diversified customer base in the global PV market; including Italy, Germany, Belgium, Spain, the United States, France, Eastern Europe, China and other countries and regions.

Who is Mr. Arturo Herrero?

Chief Marketing Officer at Jinko Solar
 
Mr. Herrero is part of the Jinko Solar management team since March 2010 and is in charge of the company strategy.
 
Prior to taking up his position at Jinko Solar, Mr. Herrero worked for Trina Solar since September 2006, first as Director and since May 2007, as Vice-President for Sales & Marketing.
 
He also worked at BP Solar for five years, first as Global Procurement Manager for PV Systems and later on as Global Procurement Manager for strategic raw material. He also served as Marketing & Sales Manager of BP Oil (for Castrol).
Before taking up that position, he was Logistics Director Advisor of Amcor Flexible, and previously served as Planning Manager of Nabisco. His professional career started in the Marketing Department of Unilever. Mr. Herrero received his BA in Economics and Business Administration from the University of Pompeu Fabra in Barcelona, Spain; his BS in Electrical Engineering from University Polytechnics of Catalonia; and his Masters degree in Marketing from Instituto Superior De Marketing in 2001, also in Barcelona, Spain

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